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Our library of images was created using a proprietary technology called Acculturation Stock Photography Technology. This revolutionary technology was developed after several years of work in Hispanic marketing and cultural marketing, not just in the U.S. but in several Latin American countries.
Our library provides images of individuals whose countries of origin include Central America, South America (including Brazil), the Caribbean, and Spain and they're shown at the various stages of acculturation in their new country. Because the Hispanic Market in the U.S. is not homogeneous, more and more marketers and advertisers aim to maximize their marketing dollars by effectively targeting a specific sub-segment of the Hispanic market. Our images can play a role in connecting both culturally and emotionally with the largest minority market in the U.S. – the Hispanic market.
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